In a recent incident published on Slashdot.org, ScienceBlogs’ move to consider PepsiCo’s nutrition blog for inclusion resulted in a public uproar that was quickly picked up by Guiardian. Was there a better way to handle this? Maybe. But here, I’ll try to give my view on how this could have been handled by PepsiCo (and others who try to do the same thing).
Idea Machine (Foxbunny's Journal) is top 20 on: 
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